The Impact of Artificial Intelligence on Customer-Centric Web Design

Today’s developers and designers must learn to use a variety of tools to develop fast and easy-to-use websites since the number of programming languages, frameworks, design systems, and best practices continue to rise.

Website development has gotten far too complex for any single individual or team to handle, which is why businesses are turning to artificial intelligence.

Artificial Design Intelligence (ADI) is one of these technologies that hasn’t fully grown yet, but it’s proven that AI is useful in automating routine elements of the website creation process.

While some industry professionals regard AI as a hoax, others are concerned that technology may eventually replace their professions. Both perspectives are very extreme. Instead, AI should be viewed as a helpful assistant by developers and designers.

Artificial intelligence can even master creative processes such as visual art, poetry, making YouTube videos, composing music, and photography.

In this article, we will go through some of the various ways you can use AI in customer-centric web design, including:

  • Automating routine design work
  • Generating different variations for each design
  • Increasing the searchability of webpages
  • Improving the personalized user experience
  • Testing each design for website optimization

Artificial Intelligence Is On The Rise

Let’s define AI before we get into the different ways you may apply it in web design.

Artificial Intelligence (AI) refers to a program that can make decisions or carry out actions that were previously only possible for humans. Reasoning, planning, learning, communication, perception, and creativity are examples of these abilities.

Artificial intelligence is used in smartphones, robotic vacuum cleaners, plane and car autopilots, search engines, social media, and in various other areas of our lives.

However, developing your own AI is costly since it requires too much research and resource, which is why we rely on tech giants and startups to provide these services.

They offer services and plugins that allow small businesses to integrate machine learning, picture recognition, natural language processing, and other advanced AI into their websites.

The generation of web design is a particularly fascinating use case for AI. AI systems that can generate web designs are called Artificial Design Intelligence (ADI). In the user interfaces part below, we’ll go into ADI in more detail.

Why Does AI Have a Remarkable Impact on Web Design?

You would think that web designers spend their days thinking of new innovative methods to improve the user experience. However, they spend most of their time dealing with implementation issues.

Menial tasks like resizing icons, comparing fonts, editing photographs, and creating color schemes can all be automated (or at the very least sped up) using AI. 

Predictive capabilities of AI can also be used for workflow analysis. A program like Frevvo, for example, employs AI to automate procedures, resulting in more efficient business operations.

Businesses have been working on AI that can translate paper sketches and wireframes into functioning code, which is even more groundbreaking.

But what does this have to do with customer-centric web design?  As a result of these developments, designers will be able to spend more time strategizing on user experience and less time slaving away at prototyping.

This is the ultimate goal of AI in Web Design: automating routine work.

How Does AI Shape Web Design?

Let’s look at some specific uses now that you have a better understanding of why we utilize AI in web design

Optimizing User Interfaces

It takes a lot of time and works to build a new website or redesign an old one. It used to take longer before AI was used for this purpose.

In the past, a designer had to:

  • Sketch ideas out
  • Select the most appropriate option
  • Create a wireframe
  • Send it to a developer, who will turn it into code.
  • A/B test it against the original if it’s a redesign.

Artificial Design Intelligence (ADI), on the other hand, can speed up the web design process because it can complete the process entirely on its own. As a result, businesses may get to market faster, save money, and simply iterate based on customer needs thanks to this technology.

But how does ADI work?

AI Website Builders

These programs analyze millions of web pages and grasp design concepts using machine learning. With this knowledge, AI can create unique designs without the need for human input.

One of the earliest examples of this was The Grid. A user just defined the type of website they desired, and the AI created a unique design for them. While this AI web builder is no longer available, businesses such as Bookmark, Squarespace, Wix, and Adobe are pushing the technology forward.

Real-time Design Recommendations

Aside from automated designs, some website builders, such as Squarespace, are incorporating AI more subtly into their products. Squarespace’s artificial intelligence examines how users interact with web components. This teaches the AI to recognize the best designs for each function, which Squarespace then recommends to users when they’re deciding on a design.

Analytics Intelligence

In the fast-paced world of web trends and search engine optimization, web design is key to keep the visitors on your page. You must constantly examine how visitors react to your interface to stay ahead of the competition.

Google Analytics collects lots of data points, including the time of day, where users are coming from, and what device they are using. This can provide useful information. However, the sheer volume of data might be daunting.

With its machine learning features, Google Analytics can identify anomalies, new user categories, engagement conditions, and more. This useful information is used by businesses and designers to make better UI design decisions.

Websites will soon be able to optimize themselves based on the results of testing. Therefore, designers will be pushed even more into the role of “strategists” rather than “implementers.”

Enhancing the User Experience

While there is still more to be done, AI has already changed web design and the way users engage with businesses. The widespread acceptance of chatbots is a good example of this.

Natural Language Processing with Chatbots

Today, chatbots have become a standard feature of most company websites.

Users’ lives have improved in a variety of ways thanks to AI technology, including:

  • Customer service is available 24/7
  • Personalized responses
  • Resolving issues quickly
  • Humanizing brands
  • Getting feedback from customers

Visual Search and Image Recognition

Websites that use visual search to help people find what they’re looking for are another example of AI increasing user experience.

This function is most well-known in search engines like Google and Bing, but it’s also ideal for marketplaces and e-commerce sites. Furthermore, image recognition AIs can recognize and categorize products, making it much easier for users to navigate the catalog.


The increasing complexity of websites and the sheer number of AI tools available encourage businesses to gravitate towards AI web design.

Even though Artificial Design Intelligence is still in its early stages of development, it already has a lot of potentials to assist us in making design decisions. Its ability to understand creative rules and apply them to new designs will revolutionize the way businesses create websites.

We’ve already come a long way when it comes to website personalization, but future AIs will go far further, offering separate website versions to each user. Designers may be concerned that robots will take their jobs, but this does not have to be the case.

Most repetitive tasks in design will be automated by AI, allowing designers to focus more on the creative and strategic aspects of their work.

In reality, designers and AIs will work together to create relevant and compelling experiences that will make users want more.