When discussing the popularity of podcasts, one can only speak about the oversupply. There are certain aspects to consider. What exactly are these? What makes podcasting popular?

First and foremost, they are easily accessible. You can listen to them whenever and wherever you like. You are free to listen to whatever you like. AppleⓇ and SpotifyⓇ are leading platforms that provide a multitude of diverse and exciting possibilities.
They are well-suited to multitasking. You don’t have to stop what you’re doing; you can keep cleaning while listening to podcasts. They create intimacy by utilizing the power of the voice. The dialogue with the voice will be replayed in the imagination, resulting in subliminal awareness that goes beyond the expected.
Because they can increase awareness by podcasting, they can provide community in an instant.

People now have instant access to the content they want, no matter where they are, whether it’s music, news, TV, or social media. Podcast users, unlike YouTubeⓇ videos or television shows, can listen to podcasts without needing to watch the screen, allowing them to listen while walking or driving home from work.

1. When Did Podcasts Become Popular?

Podcasts, previously known as “audio blogs”, have their roots in the 1980s. Podcasting took hold in late 2004, with the advent of broadband Internet access and portable digital audio playback devices such as the iPodⓇ. Although it primarily appeals to certain groups and communities, it has evolved into a reality that can appeal to almost everyone’s interests in the 2010s.

2. How Are Podcasts Becoming Popular?

For a variety of reasons, podcasts have become increasingly popular over the years. As more people work from home, listening to podcasts helps them feel like they’re part of a discussion among their friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long road or a quick run. That’s why podcasting popularity is getting high. The evolutionary and technological change of the entire audio industry, especially music, has had a great impact, starting from the 2010s and varying throughout the decade.

3. How Popular are Podcasts Now?

According to Infinite Dial, by 2022, 62% of Americans will have listened to a podcast in their lifetime. That’s an estimated 177 million Americans, an increase from the same statistic’s percentage in 2021 of 57%. With the COVID-19 pandemic that started at the end of 2019, it has become an undeniable fact that people who spend more time at home are more inclined to listen to podcasts.

4. Why Are Podcasts So Popular?

You can listen wherever and whenever you want. It is a pattern that can be the umbrella motto for almost all podcasts. Unlike YoutubeⓇ videos or television shows, podcast users can listen to podcasts without the need to watch the screen, allowing them to listen on walks or on the way home from work.

In particular, the fact that there are companies or communities that organize social media campaigns as “audio first” all over the world, not just to boost their SEO, allows us to see podcasting not as a temporary trend, but as a habit that will somehow be or will remain in our lives in the decades ahead. Another way to say, the process will show us how much more we can make podcasting popular.