A website is the backbone of every business. Having a one-of-a-kind, engaging, and research-based website design may help your business succeed online. A complex and unaesthetic web page, on the other hand, might harm a business’s reputation, resulting in loss of customers and revenue. So, before you start building a new website or redesigning an old one, you need to be aware of the different web design mistakes to avoid.

Most businesses choose to work with an experienced WordPress web design company since their expertise helps while creating an error-free website that works effectively in all aspects. However, if you want to create a website, you must first recognize some of the most frequent website design mistakes.

In this post, we have compiled some of the common web design mistakes. If you avoid them while creating your website, you’ll have a better chance of converting users. 

Not Having a Clear Call-to-Action

Your website must have a single main goal that you want visitors to achieve. Buying a product, inquiring about a service, or reading a blog article can be examples of this. Your website should include a call-to-action used regularly to bring users through your website strategically, no matter what your goal is.

Not Being Mobile Friendly

More and more users reach websites from mobile devices. So, every website must have a mobile-friendly design to be successful. A good website design means a highly responsive website design that loads on all sorts of displays, including mobile devices, tablets, and desktops, with a decent website design.

Whether you realize it or not, the majority of the users search on mobile devices. If your website is not mobile-friendly, you risk losing a significant number of users to your competitor.

With a responsive design that loads on any device, your website may help you earn your audience’s trust and build a solid online reputation. If you want to create a responsive website that stands out and produces more traffic and sales, you should contact an experienced WordPress website design agency.

Terrible CTA

Your call to action (CTA) is the doorway to your business. It instructs your visitors to perform the following: Please click here! Get a discount! Find out more about this product! Your CTA must tell visitors exactly what they need to achieve. Users should have enough information to understand what they will get from taking action and what information they will be required to submit. However, there is a thin line between being helpful and being obnoxious. Make sure your CTA is clear and directs customers to the right action. Keep form-filling to a bare minimum, and let them a few minutes on your page before showing the CTA.

Poor Design or Layout

Your website must be functional for your users, especially if you want them to perform a certain action, such as signing up for a newsletter or purchasing something from your store.

If you haven’t considered this, it’s likely that the path through your website hasn’t been properly planned out and developed for your visitors. This frequently leads to users becoming trapped in a loop where they are unable to understand your information, and eventually leaving your site.

If you’re seeing a drop in users or bad user retention, take a look at how your design and layout elements are currently constructed. If your menu layouts are unclear, you risk confusing your visitors.

People have more options than ever before, so if your website does not provide them with what they want, they will almost definitely seek out another option.

Hiding Navigation

Your menu should be visible on your website’s desktop version, not buried behind a hamburger menu. While this may not appear to be as neat, it is better for SEO (since Google will read it as soon as it scans your site) and makes it much easier for visitors to navigate their way around.

Using Too Many Fonts

Unless you’re a master at typography, you should limit your website design to only a few fonts. Choosing a sans serif and serif font that complement each other, as well as one fun branded font for restricted use in places like headlines, might be a good design idea for your website.

A Slow Website

The speed of your website is significant for both your visitors and your search engine rating. Visitors will just leave your website if it takes too long to load. Google’s PageSpeed Insights may help you determine how fast your website is. If your website is slow to load, make sure you’re utilizing optimized images, minified CSS, and as few extras as possible, such as Javascript and custom fonts.

Too Much Content

Display important business information on your website right away.  Visitors who do not comprehend what your site is about within the first few seconds will leave. While this is crucial to remember, it frequently leads to small company owners cramming too much information above the fold. The fold is a myth, and a cluttered website is never a good thing. Websites that include a lot of photos, content, and other elements will take a long time to load and can confuse your visitors. Avoid busy designs at all costs.

Poorly Designed Or Irrelevant Images

We all know how important pictures and graphics are in web design. When done correctly, pictures may effectively communicate a message to the visitor. If done incorrectly, they can be confusing to the reader. Many businesses continue to overlook their photos, opting for low-resolution, irrelevant images. Make sure you don’t make this mistake, since low-quality photos can mess up your website and put off visitors, lowering your conversion rates. Irrelevant photos, on the other hand, will simply confuse your visitors and lead them to refrain from doing the required action. That being said, you should avoid clogging up your website with too many pictures, since they might divert attention away from the CTA, resulting in a drop in conversions.

Conclusion

Your website will serve as one of your company’s most valuable assets. A minor mistake on your website can have a significant impact on your business and product reputation. That is why any company needs to make a great first impression. However, you must avoid the usual mistakes made by your prospects to do this.

Avoiding the above-mentioned mistakes will not guarantee that your web design is going to be perfect, but it will turn your website into a good one.